TMVSN - sports BLN 9303 LA


Krombacher, one of Germany’s leading premium breweries, is expanding the product range of its proprietary Vitamalz brand with a low-calorie and reduced-sugar variant called “Vitamalz Sport.” As part of its communication strategy, Vitamalz agreed on an influencer marketing partnership with professional skateboarder Denny Pham. TMVSN identified the target group fit, initiated the cooperation and successfully brought the parties together.